Diesel Kids

First launched back in the 1970's, Diesel revolutionised the stale denim sector, putting fun and style back into jeans and once again making them a wardobe must have, Changing the way jeans were sold, Diesel opened their own outlets, alongside pop up shops in department stores with styles, washes and cuts to suit all tastes and body sizes. As the company's fortunes prospered they began to expand their output into new areas including underwear, swimwear, fragrances and childrens clothing which was launched as Diesel Kids. Split into Diesel Boys and Diesel Girls collections. Despite being seperate ranges the core of each remains similar and is dominated by Jeans, T-Shirts and Hooded Tops, and for the Autumn and Winter season puffa jackets and gilets. As you would expect from Diesel Junior the tops are dominated by either the brand logo or bright graphic designs.