If you love premium denim jeans they you will love Nudie Jeans the Swedish based fashion house has sprung onto the scene with their vast collections and cuts that they produce. Created by Maria Eriksson who had previously worked for Lee, she set out to make the finest jeans, using the finest materials including vintage japanese cottons and looms. The marketing for the brand has been genius and there is a fit for all styles and body shapes including big sellers such as Thin Finn and Big Bengt.
Complimenting the denim collection, Nudie have produced a range of shirts and t-shirts, often with either political or humorous slogans but always from vintage cotton giving a softer and more casual feel. Rather than courting catwalk trends, Nudie create their own styles and image creating a lasting fashion feel for your wardrobe rather than short term fashion trends that pass quickly.