Creative director Daniel Kearns, alongside David Beckham, has established a new vision for the brand Kent & Curwen: A fresh and modern take on English heritage for the way men dress today. David Beckham is the quintessential Kent & Curwen man, praised as much for his style as he is achievements. His intuitive ease of dressing is emblematic of the new British attitude at Kent & Curwen.


The brand was founded in 1926 two years after Eric Kent and Dorothy Curwen first crossed paths on Savile Row. Kent & Curwen was first recognised for their neck attire, supplying ties to some of the most prestige clubs and schools in London, before then progressing onto knitwear; Creating the first every cricket sweaters, a style that solidified their reputation around the world.

Eric Kent had an individuality of style that still inspires today. When designing ties, he would throw flowers on the atelier floor to find unexpected colour combinations. Kent flaunted conventional dress codes, fond of mixing sportswear with his formal suits.”

Kent’s presence in the brand is still lives on through the insignia of the Three Lions that is taken from his family crest. To continue the legacy of Kent & Curwen in the 21st Century, Kearns has taken drawn inspiration from its prestige past to rework the classic hallmarks of British sporting past times, combining them staple menswear pieces to create the foundation of the Kent & Curwen Wardrobe, inspired by Beckham’s own celebrated style. Kearns and Beckham have worked collaboratively to create this new vision for Kent & Curwen.

Staple Pieces

Long sleeve polo

Showing homage to the Kent & Curwen sporting past the polo is decorated with 3 lions logo patch to the chest, the Kent & Curwen Bailey Lions Long Sleeve Polo Shirt has a classic, timeless feel. The collar and cuffs are tipped and the 2-button fastening is pearlescent. 

1926 Icon Sweatshirt

With embroidered rose logo patch to the chest and soft cotton construction, the Kent & Curwen1926 Icon Sweatshirt is a luxurious staple. Features a ribbed crew neckline with V-insert, ribbed cuffs and ribbed hemline.

Fleet Merino Wool Rose Patch Jumper

Crafted from luxuriously soft wool, the Kent & Curwen Fleet Merino Wool Rose Patch Jumper is at home in all wardrobes. The crew neckline, hemline and cuffs are ribbed, ensuring the garment retain its shape. 

Blachford Melange Fashion Fit T-Shirt

Decorated with rose logo patch to the chest, the Kent & Curwen Blachford Melange Fashion Fit T-Shirt has short sleeves and a crew neckline. 

All the above pieces obtain a timeless and classic feel, modern day attire that portrays the British heritage of the brand perfectly.

Style With

Style with theReplay Hyperflex Soft Stretch Jean, or, the Replay Zeumar Hyperflex Chinos for the perfect weekend outfit.

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