DSquared2: Down with the Kids

DSquared2’s SS20 collection has just arrived at Accent and what better time to check-out their latest kidswear!

Bold colours, bright neons, and block-logos 

The kidswear market is developing faster than ever before. Retailers, designers, and brands – especially DSquared2 – are paying more focus to their children’s clothing, and to the children.  

DSquared2’s spring aesthetic this season is bold colours, bright neons, and block-logos. A playful homage to 80 – 90s streetwear, a still-popular trend taking over both men and women’s wardrobes. Children want to wear the same contemporary brands and similar styles that they see adults wearing.


Now that kidswear has become what children want to wear, rather than what parents want their children to wear, designers and brands can translate trends from mens and womenswear across to kidswear.  


Back in 2019, celebrities began positing pics of themselves ‘twinning’ with their littles ones across social media, namely Instagram. Amongst the ranks include Beyonce and Blue Ivy, David and Brooklyn Beckham, and Kim Kardashian with North West – to name a few.  


Do you want your kid want to look the part this season? They can’t go wrong with this DSquared2 Grey Tracksuit, complete with a Hooded Collar, Fleece Lining, and Long Sleeves you child will look on-trend and feel comfortable


Have we mentioned DSquared2’s Baby range this spring? Not only is this #DSQUARED2 Side Tape Dress adorable and totally on-brand, but it is also comfy and loose-fitted. Perfect for your baby to toddle around in this spring. 


And of course, your child needs to accesorise. Check out this Black Cap with a Neon Pink DSquared2 Logo. An effortless look with a pop of colour – perfect for tying together any look.  


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