DENIM: ALL YOU NEED TO KNOW

Specialists in Denim since 1984, there is nothing we can't tell you about Denim Jeans! Beginning as blue-collar work wear in the USA, Denim has become a staple in wardrobes around the world for its versatile, comfortable and cool nature. Nothing quite says 'Out of Office' like a pair of distressed jeans, such as Replay Hyperflex Anbass. just as nothing says 'I'm the Real Boss', more than a pair of perfectly fitting, premium denim jeans from Jacob Cohen, Edwin or Emporio Armani.

 Cut, Fit and Colour is everything when shopping for a new pair of jeans. Unsure which Denim style is right for you? Check out our handy Denim Fit Guide below for Men, Women and Junior's looking for the perfect style for your shape. Are you a denim addict but have maxed out how to wear that go-to pair? Our team of highly-trained Denim specialists give tips on how to style them for wardrobe versatility.

Have you found the perfect pair of denim jeans, and want to keep them looking fresher for longer? Explore some of the Denim Tips & Tricks we have learnt over our years as a denim specialist.

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