René Lacoste, nicknamed ‘The Alligator’ was born in 1904 and won his first French Open (Tennis) competition in 1924. René Lacoste’s tennis career went from to strength to strength and when he adopted the London style of wearing short sleeves for greater flexibility of movement it sparked a collaboration with André Giller in the early 1930s and the revolutionary Lacoste Polo shirt was born.
Early versions the L.12.12 polo shirt were flexible and lightweight; made of a new kind of breathable fabric -petit pique jersey- and featured the alligator logo on the left chest. The design of these iconic polo shirts have seen little change since its conception and remains to this day as a timeless classic. René Lacoste revolutionised tennis wear and even how the game was played and in the late 50s and 60s expanded into a broader line of sportswear which is widely seen both on and off the court.
We are proud to introduce a sportswear brand with such rich a history into the Accent family and you can find a broad range of menswear and accessories right here.