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In 1976 Carlo Freddi changed the ‘i’ to a ‘y’ and the brand Freddy was born! The Italian label was devoted to dance and fitness wear that expressed the freedom, energy and talent of the individual through the art of movement. Freddy incorporates current trends and styles in their sportswear to appeal to a more fashion aware clientele. The Freddy WR.UP technology has naturally bum enhancing properties that give you a sexy and feminine silhouette.